Personal Loans in Baton Rouge, LA

What to bring

Valid government-issued photo ID
Proof of income (recent pay stub, benefits statement, or bank deposit history)
Proof of address (utility bill, lease, or similar)
Active checking account for funds and payments

Exact requirements can vary by state and by the amount requested; store staff will confirm what applies to your loan.

Address

2347 N Foster Dr c, Baton Rouge, LA 70806

Open hours

Mon – Fri:

7am – 8pm

Sat - Sun:

9am – 6pm

Phone Number

(225) 230-2929

Customer Reviews

Excellent

5.0

Raymond H.

11 months ago

I couldn't wait for traditional bank approvals because I needed money immediately for a family emergency. I needed these quick cash loans without a credit check the most. I completed the online application quickly, and I got the money in a matter of hours. I'm really appreciative of companies that recognize the importance of immediate financial needs.Thanks!

John B.

12 months ago

Jesus explained everything clearly.

Jessica H.

1 year ago

I tested a couple of websites but was rejected based on my credit record. I visited Primo and was surprised at how professional and courteous they were. Their bad credit payday loan allowed me to qualify. The Leach service was excellent—courteous and ethical. My one recommendation: a quicker online form would be a welcome touch for repeat customers.

Clifford P.

1 year ago

Had to cover a last-minute vet bill and my credit isn’t great. Primo Personal Loans helped me out with a bad credit loan, and I was able to get the funds within a day. Leach was chill and gave me solid advice. It’d be awesome if they offered text reminders for payments. Other than that, top-notch.

Christopher F.

1 year ago

Solid service, and they truly don’t judge your past credit. I needed a direct lender that accepted bad credit, and Primo fit the bill. Leach treated me with respect and didn’t overcomplicate things. A small thing: parking can be a hassle during peak times—more signage might help.

John G.

1 year ago

Great local option here in Baton Rouge. I found Primo while googling for the best low interest payday loans, and they really delivered. Leach wasn’t pushy and helped me understand the repayment terms. The only downside is the paperwork—it felt a little long for a small loan, but still worth it for the rate.

Soraya D.

1 year ago

I was in a tough spot last month when my car broke down just before rent was due. I found Primo Personal Loans looking for a payday advance nearby, and it was a smooth process. Leach was really understanding and didn’t judge me for my credit. Everything was explained clearly. It’d be helpful if they had a mobile app!

Vincent S.

1 year ago

Primo saved my week! I needed help paying for my kid’s field trip and groceries—nothing major, just life stuff. I didn’t think I’d qualify with my credit, but their direct lender for bad credit policy helped a lot. I’m thankful for how easy Leach made it. Please add more chairs in the waiting area—it gets full fast!

Earl P.

1 year ago

I’ve dealt with some sketchy lenders before, but Primo feels like a legitimate payday loan place. I’m in Baton Rouge, and being able to talk to Leach face-to-face was a relief. He helped me get a payday loan despite bad credit, and I had cash in just a few hours. It’s a bit busy during lunch hours, so maybe extended hours would be great.

About Our Baton Rouge Location

Our Primo Personal Loans store at 2347 N Foster Dr c serves borrowers across Baton Rouge and the surrounding Louisiana area. Staff here handle personal installment loans and payday loans in person, so you can bring your paperwork to the counter and ask questions before you sign anything.

Call (225) 230-2929 to check what documents to bring, or start online and finish at this Baton Rouge location. Decisions are typically returned the same business day.

Know Before You Borrow in Louisiana

These are the Louisiana limits for personal installment loans.

Up to 36%

Max APR (tiered)

Varies

Loan Amount

Varies

Loan Term

Required

Lender License

May apply

Prepayment Penalty

Louisiana caps APR in tiers by loan amount. The full schedule is on the Louisiana loan rules page linked below.

Governing law: LA Rev Stat § 9:3519 (2025) · See complete Louisiana installment loan rules →

More Resources

Explore more of Primo Personal Loans in Baton Rouge, Louisiana: Personal Installment Loans in Louisiana.

Have a general question about personal installment loans and payday loans? See our Loan FAQ.