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Personal loans

Ideal for individuals seeking loans of up to $50,000.

All credit types welcome

Unsecured loans

Bad Credit Loans

Access loan amounts ranging from $250 to $50,000.

All credit types welcome

Payday Loans

Perfect for those looking to borrow up to $1,000.

All credit types welcome

Unsecured loans

Installment loans

Ideal for individuals needing loans between $1,000 and $5,000.

All credit types welcome

Unsecured loans

Same day loans

Quick approval loans with minimal documentation required.

All credit types welcome

Unsecured loans

Home > Wisconsin > Madison > 359 Price Pl

Personal Loans in Madison, WI

What to bring

Valid government-issued photo ID
Proof of income (recent pay stub, benefits statement, or bank deposit history)
Proof of address (utility bill, lease, or similar)
Active checking account for funds and payments

Exact requirements can vary by state and by the amount requested; store staff will confirm what applies to your loan.

Address

359 Price Pl a, Madison, WI 53705

Open hours

Mon – Fri:

7am – 8pm

Sat - Sun:

9am – 6pm

Phone Number

About Our Madison Location

Our Primo Personal Loans store at 359 Price Pl a serves borrowers across Madison and the surrounding Wisconsin area. Staff here handle personal installment loans and payday loans in person, so you can bring your paperwork to the counter and ask questions before you sign anything.

Call (608) 765-8788 to check what documents to bring, or start online and finish at this Madison location. Decisions are typically returned the same business day.

Know Before You Borrow in Wisconsin

These are the Wisconsin limits for personal installment loans.

See state law

Max APR

Varies

Loan Amount

Varies

Loan Term

Required

Lender License

May apply

Prepayment Penalty

Governing law: WI Stat § 138.09 (2025) · See complete Wisconsin installment loan rules →

More Resources

Explore more of Primo Personal Loans in Madison, Wisconsin: Personal Installment Loans in Wisconsin.

Have a general question about personal installment loans and payday loans? See our Loan FAQ.

What are you waiting for?

Get started today and you might get the cash you need

1008 Gervais St STE 101, Columbia, SC 29201 | (803) 674-5822

Obtaining a loan through Primo Personal Loans requires meeting our standard underwriting criteria. The interest rate, repayment schedule, and fees associated with your loan depend on state regulations and your individual financial circumstances. Loan availability varies by state, and not all applicants will qualify for the full amount requested. Applicable terms and conditions govern every loan product we offer. These products are intended exclusively for short-term financial needs and should not be treated as a substitute for long-term financial planning. Borrowers who are experiencing financial hardship should consider speaking with a licensed credit counselor before taking on additional debt. For applications submitted online, we may need to verify the information you provide, which could delay the release of funds by up to two business days.

An application submitted to Primo Personal Loans will not affect your FICO® Score. We may, however, obtain a report from a non-traditional consumer reporting agency. Such a report could have an effect on your profile with that agency, but it will not impact your FICO® Score.

IMPORTANT — USA PATRIOT ACT DISCLOSURE: Under Federal law, financial institutions are required to obtain, verify, and record information that identifies each person opening an account. As part of this requirement, we will collect your name, physical address, date of birth, and additional identifying information. We may also request a copy of your driver's license or another government-issued identification document.

Accessibility: If you are using assistive technology or are having difficulty with any part of this website, please reach out to us at (803) 674-5822 so we can help.

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